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Where it began

Our Story

Hafro began in 2016 in a kitchen in Pretoria, South Africa, and chronicles the creative journey of founder, Dr. Hajo Morallane. It started with experimentation of African plant seed oils to create natural, safe to use and quality products to help nourish her gradually receding hairline and uneven skin tone.

Determined to find practical solutions to these problems, Dr. Morallane conducted extensive research on the nature of natural hair, especially amongst African women. The result of this research is Hafro: a high quality product for a discerning woman who takes pride in her natural beauty.

Founded in 2016

100% Natural

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What We Stand For

Care (no harmful ingredients)

We care about your health and wellbeing. We source and use healthy ingredients in our natural hair and skin product formulations.

Comfort (no heat, no comb, no fuss)

Your comfort is our desire. We believe that natural beauty should be comfortable, easy to maintain and free from pain

Contentment (no apology, no explanation, just do You)

Be content, happy and at peace with who you naturally are! We are fearfully and wonderfully created.

Innovations in Hair Science

African Woman

Hafro uses latest innovations in hair science to meet the needs of the African woman e.g. use of strengthening ingredients and those that provide super softness to help manage our natural hair.

Our Ingredients

Well defined by Nature!

The ancient arts of African beauty (hair & skin) have always travelled down generations, knowingly & unknowingly. When considering personal care, naturally made beauty rituals have long been discovered essential for the African crown and body. After some research, and blessed with an abundance of natural resources, Shea Butter independently made and in combination with other natural essential oils became a choice for wholesomely made beauty treatments as natural regimens to treat hair & maintain hydrated skin that thrives in the African sun. If you’re dying to know where to get all the nutrients your hair absolutely needs, look no further. From the celebrated native Shea tree, we’ve found solace in using the fruit’s natural virtues to create a product range that is sustainable and carefully formulated for African hair and skin.

Mindful living and healthy personal choices have become all the rave. Originally from Mexico & Central America, and now sourced in many parts of the world including South Africa, Avocados are personified with a wealth of virtues for health & well-being. The active properties as a skin hair care doctor are wonder workers. With an excellent ability to keep moisture in natural hair, Avocado oil has a reputation in the beauty world for its flair to support strong hair growth and maintenance. A graceful weapon to detoxify & strengthen hair, with the added goodness of Raw Shea Butter to promote and enhance the best in your African hair.