Well defined by Nature!
The ancient arts of African beauty (hair & skin) have always travelled down generations, knowingly & unknowingly. When considering personal care, naturally made beauty rituals have long been discovered essential for the African crown and body. After some research, and blessed with an abundance of natural resources, Shea Butter independently made and in combination with other natural essential oils became a choice for wholesomely made beauty treatments as natural regimens to treat hair & maintain hydrated skin that thrives in the African sun. If you’re dying to know where to get all the nutrients your hair absolutely needs, look no further. From the celebrated native Shea tree, we’ve found solace in using the fruit’s natural virtues to create a product range that is sustainable and carefully formulated for African hair and skin.